Shifting Demographics from Boomers to Millennials
Shifting Demographics from Boomers to Millennials
Shifting demographics in pet ownership are also impacting the veterinary industry. Baby Boomers have been a significant driver for sales of pet related products and services, including veterinary care. Many of them have pets, which they may have gotten to fill the gap after their children left home or as a source of companionship during retirement, and they spend money on their four-legged family members.
However, as this group and their pets continue to age, they may not replace their furry friends when they pass away. If your practice is comprised mostly of Baby Boomers, you may start to see your client base dwindle over time. To help bolster your practice, you need to make sure you’re targeting Millennials who are having a growing impact on the veterinary industry.
