Talk to Their Hearts
Talk to Their Hearts
As you begin to have conversations with pet owners about financial solutions—whether it’s staging payments, recommending pet insurance, introducing third party financing, or a combination of these—remember to talk to their hearts, not just to their heads. Pet owners care deeply about their pets and will likely respond better to conversations about money when you connect with them on an emotional level.
One of the best ways to do this is to share your own personal experiences with your pet patients as a way to guide and instruct them. For instance, you can tell them about:
- An illness you were able to catch early and treat more easily because the owner had purchased your in-house wellness plan and brought his cat in for a check-up
- A dog who was able to receive chemotherapy and radiation for cancer because her owner had a pet insurance plan to help manage the costs
- A client who was able to pay for emergency treatment using third party financing when his dog was hit by a car
Reach Out to Others
You can also use these types of stories to reach pet owners beyond the four walls of your practice by sharing them on your website or through social media. Just be sure to get permission first and take steps to protect their privacy such as only using their first names when telling their pet’s story.
"We rescued Oliver 3 years ago and being unsure of his history decided to get ASPCA Pet Health Insurance. It was lucky we did because he has had allergies, diabetes and other health problems. We don't know how we would have paid for all of Oliver’s great care had it not been for our pet health insurance!
We foster rescues as our way to give back for all the love our dogs have given us. We recommend that our adopters get ASPCA Pet Health Insurance for the love of their new family member!"
- Colleen H., Sacramento, CA
"We rescued Oliver 3 years ago and being unsure of his history decided to get ASPCA Pet Health Insurance. It was lucky we did because he has had allergies, diabetes and other health problems. We don't know how we would have paid for all of Oliver’s great care had it not been for our pet health insurance!
We foster rescues as our way to give back for all the love our dogs have given us. We recommend that our adopters get ASPCA Pet Health Insurance for the love of their new family member!"
- Colleen H., Sacramento, CA
"We rescued Oliver 3 years ago and being unsure of his history decided to get ASPCA Pet Health Insurance. It was lucky we did because he has had allergies, diabetes and other health problems. We don't know how we would have paid for all of Oliver’s great care had it not been for our pet health insurance!
We foster rescues as our way to give back for all the love our dogs have given us. We recommend that our adopters get ASPCA Pet Health Insurance for the love of their new family member!"
- Colleen H., Sacramento, CA