Communicate Your Plan to Pet Owners
Communicate Your Plan to Pet Owners
Once you’ve established a plan and enlisted your team, you need to make sure pet owners know about it. Part of this can take place through discussions with veterinary staff during patient visits, but there’s more you can do to spread the word:
- Get Social – Use social platforms, like Facebook, Twitter, and Instagram, to get the word out. Social media is a great place to reach Millennials who spend a lot of time on their smart phones and tablets.
- Provide Handouts – Offer your clients brochures and other marketing materials when they check in or when you hand them their invoices. You can also add these materials to new pet welcome kits. Pet insurance and third party financing providers often offer free materials to veterinary practices—all you need to do is ask.
- Use Signage – In addition to handouts, you can put posters up in the reception area and exam rooms so clients can read them while they’re waiting. You may be able to get posters, calendar mats, and other materials free from pet insurance and third party providers.
- Add a Banner to Your Website – Some providers also offer free banners that you can add to your practice’s website. These banners link out to the provider website where your clients can learn more about their products and services.
* Screen time stats 2019, RescueTime:blog, March 21, 2019