Introduction
Table of Contents
Chapter 1: Consumer Spending Trends and Demographics
See how pet owner spending trends and demographics impact the market for veterinary services and perceptions on the cost of veterinary care.
Chapter 2: Solutions to Help Clients Afford Veterinary Care
Learn about solutions that can help your clients manage their veterinary expenses and address perceptions about the costs of care.
Chapter 3: Tactics for Talking About Money with Clients
Explore tactics to implement a solution at your practice and have more effective conversations about money with pet owners.
Introduction
Pet owners love their pets and they’re spending plenty of money on them. However, many pet owners feel that veterinary care is expensive, and too often think of it as non-essential unless their pets are sick. In addition, some pet owners simply can’t afford the medical care they want for their pets due to budgetary constraints.
Practices need to face the financial concerns their clients have about veterinary care head on. They can do this by committing to having more open conversations about money with their clients. They can also take it a step further by providing financial solutions, like introducing clients to pet insurance or third party financing, which can help them provide their pets the care they need with less financial strain.
This course is designed to help you understand current trends in veterinary care spending as well as strategies for providing your clients with realistic solutions. It also covers tactics to help turn those strategies into action. However, before we can get into strategies and tactics, it’s important to understand the context. For instance, how do pet owners view their pets? How are they spending money on them? What do they think about the costs of veterinary care?